September 4th, 2026
A new face and a new opportunity to shift the perception of familiar product.

For this Essentials restock, we approached the shoot as an opportunity to reframe existing pieces through more intentional styling. With a particular focus on the Pleated range, we wanted to showcase its versatility across both casual and more refined looks — giving familiar product a new perspective and demonstrating more of what it can be.

Creative Direction & Styling By Montel Salifu
Creative Producer Gab Russell
Social Media Lead Verity Ling
Creative Assistant Oliver Nijimbere
Photography by Gabe Brown
Talent Kwesi Derkyi