February 8th, 2026
The purpose of this trip was simple:
To wear the upcoming Fall/Winter Collection in the environment it was designed for. Have our feet on the ground & connect with a city we are inspired by. To shoot a campaign with local creatives & talent. And to continue laying the foundation for our USA fulfilment centre.

It was surreal wearing a complete SWEATS uniform — from headwear, to layering pieces from the Cozy Collection, through to outerwear and pants.

Even better knowing the pieces don’t just look good — they perform in the cold.

The catalogue is expanding into a complete wardrobe. Which has been the vision from day one.

Photography By Ryan Golz
Video By Luis Campbell
Talent Geo & Henry Mouw